Compton’s very own Kendrick Lamar is using his celebrity, star power and voice in a brand new partnership with sneaker giant Reebok that highlights the students from his alma mater, Centennial High School.
“Reebok has a history of helping kids in the community realize their potential is limitless. I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that,” said Kendrick. “Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent.”
Be on the lookout for Kendrick’s new limited edition capsule collection with Reebok hitting outlets next year!